I S CAL is a black-owned, woman-owned brand that was originally launched in October 2017 with a mission to innovate the ecommerce shopping experience and enrich fashion for the better. I S CAL is an acronym for the phrase Imaginative Souls Curious About Life. The brand  embodies Afro-futurism, weirdness, and  the cool side of STEAM (Science Technology Engineering Art and Mathematics). The brand first launched in October 2017, spear headed by designer India Semone Callahan during the beginning of her graduate school journey.

I S Cal’s founder and designer, India Callahan studied fashion at the University of Arkansas at Fayetteville, where she earned a B.S. and M.S. in Apparel Merchandising and Product Development. She hopes to utilize I S CAL as a channel to invest in the community, foster inclusivity, drive innovation, and promote sustainability.